We are committed to protecting and respecting your privacy.

Everyone has rights with regard to the way in which their personal information is handled. During the course of our activities we will collect, store and process personal information about our customers, suppliers and other third parties, and we recognise that the correct and lawful treatment of this data will maintain confidence in the organisation and will provide for successful business operations.

This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it.

For the purpose of UK data protection laws, the data controller is Green Merchant Ltd of Flat 3, 86 Wilberforce Road, London, N4 2SR.

Data protection principles

When processing your information, we must comply with the six enforceable principles of good practice. These provide that your personal information must be:

  • processed lawfully, fairly and in a transparent manner,

  • processed for specified, explicit and legitimate purposes,

  • adequate, relevant and limited to what is necessary,

  • accurate and kept up-to-date,

  • kept for no longer than is necessary, and

  • processed in a manner than ensures appropriate security.

Information you give to us

We may collect, use and store different kinds of personal information about you, including:

  • Identity Data, such as your name

  • Contact Data, such as your home address, email address and telephone numbers,

  • Transaction Data, including details about payments to and from you, and other details of products and services we may supply

  • Usage Data, including information about how you use our website

  • Marketing Data, such as your preferences in receiving communications from us

‘Special category’ data

Information relating to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, criminal convictions, sex life or sexual orientation, or certain types of genetic or biometric data is known as ‘special category’ data.

During the course of dealing with you, we do not expect to collect any ‘special category’ data about you.

How we collect your personal information

We may obtain personal information by directly interacting with you, such as:

  • when you contact us via the website, phone or email or otherwise

  • enter an agreement with us for the sale of items

  • interact with us via social media platforms

  • enter a competition, promotion or survey organised by us, or otherwise providing us with feedback,

We may obtain personal information via automated technology when you interact with our website by using cookies, server logs and other similar technologies (such as recognising you as a returning visitor).

For more on cookies used on our website please click here.

We may also collect personal information about you from third parties or publicly-available sources, such as:

  • providers of technical, payment and delivery services,

  • Companies House, or other open-source websites that enable us to validate information to satisfy terms of our contract, for example, confirmation of business/asset ownership, where we suspect or reasonably believe an individual is not acting in accordance with the terms of our contract.

How we use your personal information

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

  • you have given us consent,

  • we need to perform a contract we are about to enter into, or have entered into, with you,

  • where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal information

We may use your personal information for a number of different purposes. For each purpose, we are required to confirm the ‘legal basis’ that allows us to use your information, as follows:

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We will only use your personal information for the purpose(s) for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

What if you cannot or will not provide us with your personal information

It is a requirement for you to provide use with your name, contact details & postcode for the purpose of us providing you with your quote. If you wish to sell your items to us, is a contractual requirement for you to provide us with certain information, namely your name, address, email address and payment information, and other proofs we may request to satisfy our contract.

If you do not provide us with information required to obtain a quote or to enter into contract with us to sell your items, we will be unable to provide you with our service.

Disclosure of your information

We may share your personal information with the parties set out below:

  • other personnel within your organisation, or any other organisation that is party to or otherwise has a legitimate interest in the agreement between us and your organisation,

  • third party service providers who support the operation of our business, such as providers of IT and system administration services, credit reference agencies and providers of anti-fraud and anti-money laundering verification services.

  • our professional advisers (including solicitors, bankers, auditors and insurers),

  • HM Revenue & Customs, the Information Commissioner’s Office, Trading Standards, Law enforcement, regulators and other authorities who require reporting of processing activities in certain circumstances,

  • analytics and search engine providers that assist us in the improvement and optimisation of our website.

  • third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal information in the same way as set out in this policy.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

Where we store your personal information

All information you provide to us is stored on our secure servers in the United Kingdom.

We will take all steps reasonably necessary to ensure that your data is treated securely, including taking the following safeguards:

  • We never request or hold your credit card or debit card details.

  • Our customer data is logged digitally and stored on Google Drive cloud storage servers with password protection and associated encryption/firewalls. Please see for details.

  • We do not hold any physical databases. Any paper documents with customer data are disposed of by shredding in a manner that ensures confidentiality.

If you are concerned about the levels of data security in any of those countries, please let us know and we will endeavour to advise what steps will be taken to protect your data.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long we will store your personal information

The length of time that we will store your data will depend on the ‘legal basis’ for why we are using that data, as follows:

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To determine the appropriate retention period for personal information, we consider the amount, nature and sensitive of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your rights

You have various legal rights in relation to the information you give us, or which we collect about you, as follows:

  • You have a right to access the information we hold about you free-of-charge, together with various information about why and how we are using your information, to whom we may have disclosed that information, from where we originally obtained the information and for how long we will use your information.

  • You have the right to ask us to rectify any information we hold about you that is inaccurate or incomplete.

  • You have the right to ask us to erase the information we hold about you (the ‘right to be forgotten’). Please note that this right can only be exercised in certain circumstances and, if you ask us to erase your information and we are unable to do so, we will explain why not.

  • You have the right to ask us to stop using your information where: (i) the information we hold about you is inaccurate; (ii) we are unlawfully using your information; (iii) we no longer need to use the information; or (iv) we do not have a legitimate reason to use the information. Please note that we may continue to store your information, or use your information for the purpose of legal proceedings or for protecting the rights of any other person.

  • You have the right to ask us to transmit the information we hold about you to another person or company in a structured, commonly-used and machine-readable format. Please note that this right can only be exercised in certain circumstances and, if you ask us to transmit your information and we are unable to do so, we will explain why not.

  • Where we use/store your information because it is necessary for our legitimate business interests, you have the right to object to us using/storing your information. We will stop using/storing your information unless we can demonstrate why we believe we have a legitimate business interest which overrides your interests, rights and freedoms.

  • Where we use/store your data because you have given us your specific, informed and unambiguous consent, you have the right to withdraw your consent at any time.

  • You have the right to object to us using/storing your information for the purpose of contacting you regarding your valuation.

If you wish to exercise any of your legal rights, please contact us via the Website or email us at

Should you wish to receive no further contact from us concerning a quote, you can request this by contacting us via the Website or emailing us at

You also have the right, at any time, to lodge a complaint with the Information Commissioner’s Office if you believe we are not complying with the laws and regulations relating to the use/storage of the information you give us, or that we collect about you.

Opting out of receiving our communications

You can ask us to stop sending you our communications at any time by contacting us via the Website or emailing us at

Automated decision-making

We do not use automated decision-making processes using, or in respect of, personal data.

Third party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

Changes to our policy

Any changes we make to our policy in the future will be posted on our website and, where appropriate, notified to you by email. Please check our website frequently to see any updates or changes to our policy.


Questions, comments and requests regarding this policy are welcomed and should be sent via our Website or emailed to us at